If you have been generating a profit from bookmaker free bets using matched betting then you may be wondering how to take your profits to the next level. Thankfully, there are many ways to do this which we will be looking at in this article. These additional methods and strategies will open up new doors for you and should result in an increased overall EV and profit in the long term.

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Here are our top tips for increasing your matched betting profits once you have got to grips with the standard free bet offers.

1.Use Multiple Betting Exchanges

The majority of people who are new to matched betting sign up to Betfair Exchange and use this site to place their lay bets. This is a good choice as Betfair is the biggest online betting exchange and generally has more available markets and greater liquidity than other betting exchanges. However, it is a good idea to also have account with other popular betting exchanges such as Smarkets, Matchbook and Betdaq. Not only will you be able to take advantage of the welcome offers at these exchanges but you will also have more choice when it comes to laying your bets. The odds on each betting exchange are not always the same and you can often find better odds by shopping about. This will result in lower qualifying losses and more profits from your free bets.

2. Use More Bookmakers

This may sound like an obvious one but it’s surprising how many matched bettors stick to participating in offers at just a handful of bookmakers. There are profitable offers available at the majority of bookmakers and so it’s always a good idea to regularly check them and take advantage of as many +EV offers as possible. There will be offers which are available to you which don’t show up on matched betting sites. These may be targetted offers which are only available to certain customers or price boosts which come and go relatively quickly. The more +EV offers you do, the more profit you will make.

3. Do Advantage Play offers

When you first start matched betting, you will most likely have been attracted to the offers from which it’s possible to lock in a profit every time from. Offers such as ‘Bet £10 & Get a £10 Free Bet’ are great and should return a profit of around £7.50 whether your bets win or lose. However, there is a lot of money to be made from offers which you may not make a profit every time for which you have the edge. These offers are labelled as ‘Advantage Play’. An example of an advantage play offer is ‘Money Back if your Horse Finishes 2nd’. Of course, you can’t guarantee that your horse will finish 2nd but if you back and lay a horse for a qualifying loss of around 50p, it may be a good bet considering you can receive around £10-£50 should your selection finish 2nd. Another example is the ‘Bet Builder’ offers that many bookmakers run. You often cannot lay these bets and they can seem like a gamble but if you receive your stake back as a free bet if it loses, there is a good chance that the offer has a positive expected value and will return an overall profit in the long run.

4. Casino Offers

Casino offers can be classed as a type of advantage play offer as although you can’t guarantee a profit every time, you will make a profit on average in the long-term providing you only play offers which have a +EV. Many matched bettors focus predominantly on casino offers due to there often being multiple +EV offers available each day at a number of bookmakers and online casinos. When starting out doing casino offers, it is strongly advised that you start with no-risk or low-risk offers to minimise the chance of losing your bank. If you don’t wish to sign up to new casinos, many bookmakers such as Betfred run a number of casino offers on a weekly basis.

5. Price Boosts

Price boosts are often overlooked as they generally don’t return a great deal of profit. However, there are often dozens of these available every day from a number of bookmakers and multiple small profits can add up to a considerable amount over the course of a week, month or year. If the profit you will make from backing and laying a price boost is considered too low to be worth your time, you may wish to consider underlaying it. This will mean that you will break even if the boost does not win but make a greater profit should it come in. Price boosts are available at numerous bookmakers with some such as William Hill offering them every day on the majority of high-profile football matches.

6. Learn Additional Strategies

As you become more experienced with matched betting, you’ll start to hear other matched bettors discuss strategies such as Dutching and Extra Places. These can both be extremely profitable but do take a little bit of learning. However, matched betting sites such as Profit Squad provide guides on these additional strategies and another great way to learn quicker is to talk to other members. Some Profit Squad members have been here for many years and have a great deal of experience in various aspects of matched betting. The majority of them are more than happy to help other members by answering questions and you can interact with these members via our matched betting channels Discord. When connected, you can discuss anything matched betting related with other members in our live chat room. It’s a great way to get answers to your questions quickly and learn at a quicker rate.

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