Best New Betting Sites in the UK

Here at Profit Squad, we want to keep you up to date with the newest online casinos and new betting sites in the UK. It is our mission to make sure that you stay up to date with the world of gambling in the UK. We do this in the hope that you can find the best new betting sites in the UK and find out what they have to offer. 

Sports betting - horse race, football, tennis and golf

Top 10 New Bookmakers

Below, you can find a list of some of the best sports betting sites in the UK:

Bookmaker Bonus Review Extras
Bet £10 Get £20 in Free Bets
Free Live Stream
Bet £15, Get £10 in Free Bets
100s Of Betting Markets
Bet £15 Get a £10 Free Bet
Low Margins
Bet £10 Get a £10 Free Bet
Ideal For Horse Race Betting
Bet £10 Get a £10 Free Bet
Competitive Odds
Bet £10 Get a £20 Bet
Supercharged Odds
Bet £10 Get £10
More Than 30 Sports
Up to £60 in Free Sports Bets
Free Casino Spins
Bet £10, Get £30 in Free Bets
Wide Range Of Betting Markets
100% Deposit Bonus Up To £50
25 Wager-Free Spins

The above bookmakers are some of the best new online betting sites around. Please note that the bonuses and extras were correct at the time of writing (May 2022). They are subject to change at any time and at the site’s discretion. Please visit the betting site in question for more up-to-date information. 

Each of the above bookmakers has worked hard to make sure that they offer the very best to all players. All of these websites are still quite new. However, it’s clear that they know what it takes to attract new players and keep them happy. Players should seriously consider visiting some if not all of the above online bookmakers. 

Grosvenor Grosvenor Sport

Bet £10 Get £20 in Free Bets


Play Now
2 Sport

Welcome Bonus Bet £10 Get £10


Play Now
Boyle Boyle Sports

Bet £10 Get £20 in Free Bets​


Play Now
ZetBet ZetBet Sport

Bet £10 Get £10


Play Now

Our Review Process

When we review a betting site, be it old or new, we take a look at a wide range of factors. Each of these factors helps us to determine just how good each of the sites is. 

We take the following factors into consideration:

Here are some of the factors we consider and make allowances for when deciding on what are the best sports betting sites:

  • How good the site looks
  • How many bonuses and promotions are on offer
  • The site’s level of security
  • The licences and regulations
  • The deposit and withdrawal methods
  • How long it takes to withdraw money
  • The odds available
  • The selection of games
  • The selection of sports
  • How many customer contact options there are
  • How quickly the customer service team responds
  • Whether apps are available 
  • How easy the site is to use
  • The website’s reputation


As soon as we have all of the above information, we can make an informed decision about the new sports betting sites. When we find a good site, we tell you. Stay tuned to Profit Squad so that you’re kept up-to-date with the very best online sportsbooks in the UK. 

New vs established sportsbooks

New gambling sites the UK have much to offer. However, it can be hard to know whether you should spend time on new online bookies or more established ones. Don’t worry, we can help you with this. 

Bonuses and promotions

New sportsbooks are appearing online in the UK all of the time. New online sportsbooks tend to offer players some really good welcome bonuses. Bonuses such as these are used to attract players to the site. Additional bonuses and a few promotions exist to keep players there. New sportsbooks tend to offer some great welcome bonuses, but established ones also do the same. However, many established online sportsbooks have additional bonuses as they know what the players want.

This does not mean that new sportsbooks aren’t worth visiting. All it means is they’re testing the waters to see what the players want. As a player at a new online sportsbook, you can help the people behind the site to understand what most players want.

A change of scenery

New online sportsbooks can give players a change of scenery. Those who have been playing on established sites for a while may like spending time somewhere else. In addition to this, those who have had a losing streak may find that a new site can offer the chance to change things.

Established online betting sites can be worth sticking with. However, they may not offer as much excitement as new sites do. This is why a lot of people gravitate towards new sites.

Raising the bar

As there are already many different betting sites out there, any new online betting sites in the UK have to work harder. They have to raise the bar and potentially offer much more to each player so they can stand out. While some established betting sites are very good when new sites know there is competition they can offer so much more. It’s this that gives players more choice and the chance to have a lot more fun.

Should you play on new betting sites?

Yes. New UK betting sites offer players so much more than some established sites. However, players need to make sure that any new betting site they visit is legal and regulated. If the site in question is, it means it’s safe and the betting odds are fair. 

When you know that a website is safe, you can deposit money, and place as many bets as you wish. These sites will do what they can to keep you safe while you play. 

What to expect from new betting sites

New betting sites can be full to the brim of excitement. They may have some great sports betting offers along with some great casino game offers. In addition to this, players should expect to find regular promotions and a range of betting markets. There may even be the occasional free bets and competitive odds. 

Live streaming

These days, a lot of new betting sites offer players the chance to enjoy some live streamed games and races. Live streaming can potentially make betting so much more exciting. Being able to watch a game as it unfolds can be so much better than just watching odds change. Live streaming is something that most players want and they should expect this option from new betting sites.

Cash out

Payment options

Ideally, any new online betting site will offer a range of payment options. Many different players have preferred payment methods. New betting sites should offer at least 6 different options including bank transfers, debit card payments, e-wallets, and prepayment cards

Mobile betting

When a new site offers mobile betting, it means the site is either mobile-optimised or there are apps available. Players want to be able to bet via a range of devices. New betting sites know this and are happy to offer these options.

How to get the best deal from your UK betting site

Looking for new betting sites and new customer offers can help you to get the best deal from your chosen betting site. Look out for: 

  • Deposit bonuses
  • Enhanced odds
  • Free bets
  • Promotional codes
  • A wide selection of games to play
  • A wide selection of sports to bet on 
  • VIP programmes
  • Weekly offers and bonuses
  • Many casino payment methods


All of the above factors can help you to get the best deal from your chosen UK betting site. 

Betting sites launching in the UK in 2022

Below, you can find a list of some of the newest online bookmakers

  • Jeffbet – Launched May 2022
  • Zetbet Sport – Launched March 2022
  • BetGoodwin – Launched February 2022
  • Luckster – Launched February 2022
  •  – Launched February 2022
  • Mr Rex  – Launched January 2022


Each of these betting sites could potentially be the best new online bookmakers UK. However, it is still early days for them. The newest betting sites such as Jeffbet and Zetbet have much to offer and need to make sure that they are good competition for many established betting sites. 

There are no details as yet about even more betting sites being launched this year. However, when we hear about them we will let you know. 

New betting sites with live streaming

Some of the best new betting sites in the UK offer live streaming options. While there is usually a 1-2 second delay in the live stream, this option allows players to enjoy watching a game or race unfold. The new betting sites that offer live streaming include: 


These new online betting sites are more likely to offer live streaming when horse races or major games are taking place. Usually free, live streaming can help players to feel as if they are really a part of the action. Some new betting sites allow players to place a bet as a race or game progresses. When players can see the action unfold in front of them, they’re more likely to place well-informed bets

New betting sites with in-play bets

Some brand new betting sites offer players the chance to enjoy in-play bets. These betting sites include: 

  • Unibet 
  • Betiton
  • LV Bet


In-play bets are a type of bet that players can place as a game or race progresses. Thanks to the live streaming options and frequently updated betting odds, players can place new bets as and when they please. Should a previous bet not have been up to scratch, players can place a new bet. Alternatively, players can bet on the other team or a new horse if needs be. 

Sports betting software that operates new sites

There are many gambling software providers out there. However, the best new betting site offers players the chance to place sports and casino bets using the very latest betting software. 


New Betting Site

Sports Betting Software


FSB Technology




Slot Games Software


FSB Technology

Luckster Sport



Play’n’Go and Yggdrasil


Play’n’Go and Playtech


No details available 

Bet UK





New horse racing betting sites UK make sure that each software provider offers the very best to every player. Some new sites start off using one or two providers but will eventually add more. This is because the more software providers they work with, the more betting options they can offer to players. 


As long as the new betting site is licensed and regulated, the payment options will be very secure.

Most top new betting sites give players free bets. Sites such as thepools, BetTarget, MrRex, BetGoodwin

Luckster Sport, Kwiff, ZetBet, Betzone, Bet UK and 10bet offer free bets. 

It can take a matter of minutes to open a new betting account. All new UK betting sites make the process as easy as possible. 

Debit cards, prepayment cards, e-checks, balance transfers, and e-wallets are usually the chosen deposit methods. However, each online bookmaker will have its own selection of payment methods. Players should be aware that they may need to use an alternative withdrawal method. 

Yes. As long as the new betting site is licensed and regulated, it will be trustworthy. The details of the licences and regulations are typically found at the bottom of the home page. They may also be found on the site’s terms and conditions page. 

Yes. Many new mobile betting sites and desktop sites offer players the chance to watch live streamed games and races. 

Some of the best latest betting sites include thepools, BetTarget, MrRex, BetGoodwin

Luckster Sport, Kwiff, ZetBet, Betzone, Bet UK and 10bet. Each of these betting sites works hard to make sure that players love to spend time on them.