If you’ve visited Bet365 recently, you may have noticed a new market labelled ‘Enhanced Prices’ which is available on football matches in selected leagues and competitions. These enhanced odds apply to the home/draw/away market and are slightly higher than the standard odds.

The standard odds are still available to customers and so you may think, why would anyone select the standard odds over the enhanced prices?

Well, the main difference is that Bet365’s Early Payout Offer and their Euro Soccer Bonus don’t apply to the enhanced prices.

Bet365’s Early Payout offer is extremely popular with both matched bettors and regular gamblers. The key to making a long term profit from this offer is to keep qualifying losses to a minimum by finding matches where the back odds on Bet365 and close to the lay odds on a betting exchange such as Betfair Exchange, Smarkets or Matchbook. If customers were able to qualify for the Early Payout Offer with the enhanced odds then it’s likely Bet365 would see a lot of matched bettors take advantage of this and take a lot of value from them. Therefore, only the standard match result odds apply.

The difference between Bet365’s standard odds and enhanced odds

After comparing Bet365’s standard match result odds against a number of other bookmakers, they seem competitive.

bet365 odds

Looking at Bet365’s standard odds above, we can see that they are higher than the majority of other bookmakers. However, their enhanced odds for this match currently are:

  • Hull: 2.4
  • Blackburn: 3.0
  • Draw: 3.5

Which gives customers slightly better value.


If you are placing a standard bet on an event for which Bet365 offers enhanced odds, be sure to take them. However, if you are intending on qualifying for their Early Payout or Euro Soccer Bonus offers, you need to take the standard odds otherwise you will not be eligible.

Bet365 offers customers a number of betting promotions which have value and offer one of the biggest sign-up offers for new customers. Bookmakers generally offer new customers a free bet or similar in the range of £5 – £20 but Bet365 offer up to £100 in bet credits (T&C’s apply). You can view a list of free bet offers from bookmakers at bonuscode.co.uk and obtain the latest bonus codes to receive the best offers.

You’ll also find a list of Bet365’s latest offers from which it’s possible to profit from in the members area of Profit Squad. We show members how it’s possible to make a profit from betting offers whether your bets win or lose using matched betting. As a member you’ll get access to hundreds of offers from various bookmakers, step-by-step guides on how to use matched betting to profit from them along with support 7 days a week should you need it.