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The history of Ladbrokes dates back to 1886 when the company was founded by Mr Schwind and Mr Pennington acting as commission agents for horses trained at Ladbroke Hall in Warwickshire. In 1902, Arthur Bendir joined the company as a partner and the name was changed to Ladbrokes. In November 2016, Ladbrokes acquired Gala Coral Group, a rival at the time, which lead them to change their name to Ladbrokes Coral.
Ladbrokes is a household name in the UK with land-based stores on many high streets around the company and regular television adverts broadcast featuring well-known sporting figures.
Ladbrokes offer new customers an attractive free bet offer which requires a minimal outlay.
New customers at Ladbrokes can receive £20 in free bets when registering and placing their first bet of just £5. In a ratio of qualifying bets to free bets, this is an excellent offer and as the minimum initial bet is just £5, they are sure to attract many casual bettors who would prefer not to deposit or bet relatively large amounts immediately after joining a new bookmaker.
To claim the Ladbrokes free bet, simply register an account and enter the Ladbrokes promo code 20FREE on the registration form. You must enter this promo code when registering otherwise you will not be eligible to receive the free bets, Once registered, deposit and bet a minimum of £5 on any sports market which has odds of ½ (1.5) or greater. As soon as you place your first bet your account will be credited with 4 individual £5 free bets. You can use these free bets on anything you like by adding a selection to your bet slip and selecting to use one of your free bets. You have 7 days from the time of receiving your free bets to use them before they expire.
Customers at Ladbrokes can stream a range of sports direct through their Ladbrokes account on their PC, mobile or tablet.
Many bookmakers which offer streaming services require you to have placed a bet within the past 24 hours in order to stream sports but Ladbrokes only requires you to have a positive balance on your account. However, for horse racing streams, you must have placed a minimum bet of £1 on the race you wish to stream in order to watch it.
There are various sports available to stream on Ladbrokes which are available via the ‘In-Play & Streaming tab’ in the navbar. There are football matches from various leagues around the world and a range of tennis, basketball, cricket, rugby, greyhound, darts and snooker available to stream when events are taking place.
Ladbrokes offers a diverse range of in-play betting markets across a number of sports. In-play betting is available on the majority of sporting events whether it be high-profile football matches in the Premier League or La Liga, or volleyball tournaments in other parts of the world. Ladbrokes already offers a huge range of pre-match betting events and once those events have started, it’s likely they will be transferred to the in-play section where you can bet on even more markets.
There are a huge amount of in-play markets for popular football matches where the majority of the interest lies. Customers can bet on anything from the match-winner or correct score to which players will receive a yellow card or the team to receive the most corners.
Ladbrokes also offer a number of enhanced in-play markets where they boost the odds for selected bets which you’ll usually find at the top of each in-play page.
With the Ladbrokes Cash Out feature, you’re able to cash in your bets before they have settled. This allows you to take a profit or minimise your losses in-play.
For example, if you back a team who are 1-0 with 5 minutes to play and the other team are pressing hard, you may wish to end your bet early to ensure you make a profit and avoid a late disappointment. Alternatively, if your team are 1-0 down and not looking likely to come back, you may wish to cut your losses and receive a portion of your original stake back. The cash out feature allows you to do this.
The cash out amount you will be offered will be based on your original stake and the odds for your selection at the time of cash out. You can view the cash out amount for any eligible bet by clicking on the ‘My Bets’ section of your bet slip.
Cash out is available on selected sports, markets and events. If cash out is available, you will see an option for it underneath each of your open bets. Cash out is not available when betting is suspended so if you can’t see a cash out option it’s worth checking if betting is open at that time.
One nice feature at Ladbrokes is that along with being able to cash out your bets placed online, you can also cash out bets placed in-store. This is possible with the use of the Ladbrokes Grid Card. The Grid Card connects your in-store betting to your online account and you’re able to cash out your bets by simply entering the code on the bet receipt you were given in-store on the Grid section of the Ladbrokes website.
The Grid tracks your in-store betting activity with Ladbrokes and awards you additional benefits and rewards.
You can join The Grid as a Ladbrokes online customer and will receive a Grid card or fob through the post. You can then use your card or fob each time you place a bet or wager on gaming machines in a Ladbrokes shop and you will be awarded points for every bet your place.
For every point you earn using your Grid card, you will gain 1 entry into the Ladbrokes prize draw. Prizes include trips to Vegas, VIP access to sporting events and much more. You’ll get 1 point for every £4 staked over the counter and 1 point for every £10 wagered on gaming machines. Simply present your card to the staff member when placing bets or insert your card into the gaming machines to ensure your points are awarded.
As a Grid member, you’ll also be eligible to receive additional betting offers which are exclusive to cardholders. We regularly list these on ProfitSquad which are available in the members’ area.
You can join The Grid by clicking on ‘The Grid’ in the navbar of the Ladbrokes website and requesting a card. Alternatively, you can obtain a Grid card over the counter in any Ladbrokes shop. If you link your Grid card to your Ladbrokes online account, you’ll be able to deposit and withdraw from your online account when in shop. This gives you access to your online funds immediately as cash without having to wait 3-5 days for them to reach your bank account.
The Ladbrokes website is available in English, German and Swedish currently. There are also Irish and African versions of the site which are also in English but display different events to target users in those countries. The range of languages available on Ladbrokes isn’t as diverse as some of the other top betting sites but as the majority of their customers are from the UK, this shouldn’t be too much of an issue.
To change the language on the Ladbrokes website, click on the flag in the top right corner on the nav bar. This will open up a list of available languages for you to select the one your wish.
Ladbrokes website is relatively fast but not as fast-loading as some of the other betting sites we have reviewed. The majority of users should not have any issues with pages loading providing you have a reasonable internet connection with the same going for accessing Ladbrokes via their mobile website or app.
Upon testing, casino games at Ladbrokes loaded without any problems and there was no lagging with the spins when testing out some of the online slots.
The number of sports and markets available to customers at Ladbrokes is excellent. You’ll find an A-Z of sports to the left of the navbar which contains no less than 34 categories ranging from popular sports such as football, tennis, golf, horse racing, boxing, darts, greyhounds, snooker and formula 1 to less popular sports such as netball, speedway, motor cycling and gaelic football. You’ll also find a ‘specials’ category where you can bet on things such as ten-pin bowling tournaments and the Mercury Music Prize.
Electing a sport such as football displays the events for the day in that category along with a tab for the following day and future events. Each event has an impressive number of markets and this is especially true with popular sports such as football in major leagues. You’ll find the greatest number of markets available on Premier League matches and for matches in other professional leagues around the world.
Ladbrokes’ odds are relatively competitive depending on the market but they do often provide odds boosts to customers allowing them to boost the odds of a certain number of bets on given days.
|Available Odds Formats||Fractional / Decimal|
|Available Languages||English, German & Swedish|
|Best Odds Guaranteed||Yes|
The Ladbrokes website is available on desktop, tablet and mobile. Unlike many other bookmakers, Ladbrokes occasionally runs exclusive promotions which are online available either through their mobile website or app and so it’s a good idea to download it for this reason.
The Ladbrokes app is available for both iOS and Android devices from the associated app stores. The app works in a similar way to their mobile website. Navigation is simple and the site is very user-friendly.