SkyBet Customer service and support

CompanyThe Stars Group
Live ChatYes

Website & Betting Features

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SkyBet is the sports betting site of Sky Betting & Gaming which consists of six brands including Sky Casino, Sky Vegas, Sky Bingo, Sky Poker and Sky Lotto. The company also owns the extremely popular odds comparison site

Sky Betting & Gaming was originally owned by Sky plc but sold an 80% share in the company in 2015 to CVC Capital Partners for £600. Three years later, Sky & CVC agreed to sell the company to The Stars Group, who own the popular poker & betting brands Pokerstars & Betstars, for a reported fee of £2.6 billion.

Being a betting site which is associated with, albeit not owned by, a huge brand such as Sky has given SkyBet a huge reach and enabled them to become one of the biggest and most well-known betting brands in the UK. You will have no-doubt seen SkyBets advertisement on television as well as pitch side at many football matches with them being official sponsors of the English Football League (EFL).

SkyBet offer customers a generous welcome offer as well as regular promotions for existing customers including free bet offers, extra places, best odds guaranteed and daily price boosts.

New Customer Offer

New customers at SkyBet can receive £20 in free bets when registering an account and placing their first bet of £5 or more. This is a great offer which requires a relatively small deposit in order to receive a fairly large sum of free bets.

To receive £20 in free bets, simply register a new account at SkyBet and make a deposit of £5 or more using a valid debit or credit card. Deposits made via Neteller or Skrill will not qualify for the free bet offer. No promo code is required to claim the free bet.

Once you have deposited, place a bet on any sports market at odds of evens (2.0) or greater. After your initial bet has settled, your account will be credited with 2 x £10 free bets. You can use these on any sports market and there are no minimum odds.

This is a simple signup offer from SkyBet and one that attracts a lot of new customers. SkyBet are great for price boosts and often run a number of boosts for the weekends football which can work well with your free bets.


Customers can enjoy live streaming through their SkyBet account on a range of sporting events taking place around the world each day. There are over 6,000 football matches available to stream each season with live actions from the German Bundesliga and from leagues in Portugal, the Netherlands, Brazil, Northern Ireland and Russia. Tennis fans also won’t be disappointed with over 5,000 live matches available covering major Grand Slams all year round.

As expected, there is live streaming available for horse races taking place each day. Unlike with other sports, which are completely free to stream, you do have to place a bet in order to stream horse races. SkyBet call this ‘Bet & Watch’ and you’re required to place a win bet of £1 or more on the day of the race to be eligible to stream that particular race. Any bets placed prior to the day of the race or on Specials, RequestABets, Price Boost Multiples, Antepost and Non-Runner Money Back bets will not qualify for ‘Bet & Watch’.

Once you have placed a bet on the race which you wish to stream, you will be able to view in by clicking on the ‘Bet & Watch’ tab. This section will display all of the races which you have qualified to stream. Simply click on the ‘Watch Race’ button alongside the race you wish to watch and the video stream will load. Streams are usually available around 5 minutes prior to the race start time.

Live streaming at SkyBet is available on PC, mobile and tablet devices.

In-Play Betting

As expected from a bookmaker of SkyBet’s size, in-play betting is available on almost every sporting event taking place. You can find a list of all live events which are available to bet on by clicking on the ‘in-play’ tab in the navbar. From here, you can filter the results by sport and also market. Being able to filter the results by market is a nice feature. For example, you can quickly view all the odds for ‘Both Teams to Score’ for all live football matches or the ‘Next Set Winner’ for all live tennis matches. This can be useful if you are placing an in-play BTTS accumulator or similar.

The number of in-play markets is impressive at SkyBet. Especially for more popular sports such as football. Markets are categorised on event pages and the layout is kept uncluttered with the use of expanding tabs. This makes it easier to find the in-play market you’re looking for.

One nice feature at SkyBet is their in-play price boosts. They offer these on the majority of football matches and occasionally on other sports. If you’re looking to place an in-play bet on an event, it’s worth checking the price boosts section to see if they match any of your bets. The boosts can sometimes provide good value resulting in more returns from winning bets.


The option to cash out your bets early is available on selected markets and sports at SkyBet. However, Premutation, Each Way, Ante-Post and Starting Price (SP) bets are not available for Cash Out. Price boosts are sometimes available for cash out and in our opinion are the majority of the time but are not guaranteed.

The cash out feature allows you to end your bet early and potentially make a profit from your bet before it is settled. You may also wish to cash out your bet to cut your losses should your bet not looking likely to come in.

Cash out can also be a useful feature when placing accumulators. Say you had a three-team ACCA on and the first two of your selections had won. You may wish to cash out your bet for a profit instead of risking everything on the final leg. 

Bets which are available to cash out can be found on the ‘My Bets’ page once logged into your SkyBet account. Where bets are eligible for cash out, a cash out amount will be displayed. If you’re happy with the offered amount, you can simply confirm the cash out for that bet and it will be settled there and then.

Occasionally, cash out is unavailable during live events. This may be because something has happened such as a goal or an injury which may affect the odds of your bet. Once play has been resumed and the odds are live again, cash out should become available.


Currently, the SkyBet website is only available in English. SkyBet predominantly operates in English-speaking countries and so this should be satisfactory for the vast majority of customers.

However, SkyBet also operates a German version of their site at This website is available in both German and English and you may find different offers and promotions which are available only to residents of Germany.

Site Speed

The SkyBet website scores 90/100 on the Google site speed test for desktop browsing and 51/100 for mobile use. Upon testing across all devices, we encountered no problems with page load time and all pages seemed to load quickly and smoothly. We also tested Sky Casino and Sky Poker on desktop and mobile when on a 4G connection and again, encountered no issues with load time.

Providing you have a reasonable internet connection, we don’t expect any issues with the speed of the SkyBet website.

Sports Betting & Odds Markets

Sky cover a range of sports on their TV channel and their betting site is no different. 

Customers can bet on over 30 sports including Athletics, Aussie Rules, Baseball, Basketball, Bowls, Boxing, Cricket, Cycling, Darts, eSports, Football, Formula One, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Lotto, MMA, Motor Sports, Music, Netball, NFL, Politics, Rugby, Snooker, Speedway, Tennis, TV & Films, UFC, Virtuals, Volleyball, Winter Sports and Wrestling.

SkyBet’s odds may not be the best around but they are far from a concern. The majority of users will find SkyBet’s odds to be acceptable and given the number of price boosts they offer on various events, there is value to be found in many of their available markets.

Available Markets

Additional Information

Available Odds FormatsFractional / Decimal
Available LanguagesEnglish
Best Odds GuaranteedYes


SkyBet is available on all devices including mobile, tablet and desktop. The website is very mobile friendly and we like the user-friendly interface of the mobile website.

SkyBet also have an app which is available for all mobile devices and available to download for free from the associated app stores. The SkyBet app provides everything you get when browsing the desktop or mobile site with the addition of push notifications which can be handy when new offers become available.

SkyBet also provides app users with Match Notifications which are available on football matches that are available for in-play betting. You can turn match notifications on via the app by simply using the notifications toggle next to the name of the match you wish to receive notifications for. When activated, you’ll receive notifications of when major events in the game happen such as goals and red cards. It’s a nice feature which eliminates the need for additional apps.

Download The App

The Skybet app is available for all iOS & Android devices and contains a Score Centre which lists the scores of in-play matches taking place. All live matches are categorised by league making it easy to find the game you want.

Available On

Deposit Methods

Withdrawal Methods

Sky Bet Free Bet

Bet £5 Get £20 in Free Bets

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Sky Bet are one of the most popular bookmakers in the UK. Customers can expect a range of betting offers ranging from free bets, horse racing refunds to generous price ... Read Review »

first single & e/w bet only. odds of 1/1 or greater. 2 x £10 bet tokens. free bet stakes not included in returns. free bets are non-withdrawable. no free bet expiry. eligibility restrictions. further t&cs apply. 18+.