William Hill Customer service and support

CompanyWHG lnternational Limited
Phone0800 0856 296
Live ChatYes

Website & Betting Features

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William Hill are one of the UK’s most well-known sports betting brands. With they’re origins stretching back over 80 years to 1934, they are one of the longest-standing bookmakers around.

William Hill land-based shops can be found on most high streets in the UK and they launched their online service back in 1998 and have grown to become one of the biggest names in the betting industry.

New Customer Offer

With the online betting industry being so competitive due to new bookmakers emerging on a regular basis, the top betting sites need to offer something more than great odds and slick advertising. One way they do this is by providing new customers with an attractive welcome offer and William Hill are no exception to this.

New customers at William Hill can receive £30 in free bets when registering and placing an initial bet of £10 or more. The new customer offer from William Hill is above standard and a great offer from an even better betting site.

To claim the £30 in free bets from William Hill, simply register an account and enter the William Hill promo code H30. You need to enter this promo code when registering otherwise you will not receive the free bets. Once registered, simply place a bet on any sports market with odds of 1/2 (1.5) or greater and you will be credited with no less than 2 x £15 free bets immediately. One good thing about the William Hill free bet offer is that you don’t have to wait for your qualifying bet to settle in order to receive your free bets as they’re credited as soon as you place your bet.

You can use your free bets by simply adding a selection to your bet slip and selecting one of them in the free bet drop-down list. You can either place both of your two £15 bets on the same selection or pick three different bets to use them on.


Many bookmakers offer live streaming services to allow customers to watch various sports live whilst placing bets. William Hill provide streaming for a number of sports which are available to watch via desktop, mobile and tablet.

William Hill offer an impressive number of sports via their live streaming service including football, tennis, horse racing, greyhounds, NBA, ice hockey and many more. Some sporting events are restricted in certain countries due to broadcasting regulations but if you’re in the UK, there is a huge range of sports to stream 24/7.

Streaming any available event on William Hill is completely free of charge. However, streaming is only available to customers who have either placed a bet within the last 24 hours or have a positive balance in their account.

Live streaming can be both enjoyable and useful when placing bets. By watching an event, you’re able to make more informed decisions as to which bets to place as you’ll know what is happening in the game. William Hill streaming is almost in real-time with there usually being a 2-5 second delay from the actual live event. This shouldn’t pose too much of an issue and is better than most streams you’ll find online.

You’ll find a full schedule of live streaming events on the William Hill website with some including Serie A and Bundesliga matches, ATP and WTA tennis matches along with a host of other popular events.

In-Play Betting

In-play betting is available on a wide range of sporting events at William Hill. If there’s a game or race taking place, it’s likely that William Hill will be providing in-play betting odds for it.

You’ll find available in-play events and markets via the ‘In-Play’ link at the top of the left sidebar on the William Hill website. This will open up a new page with every live event they are accepting bets on. 

The majority of the time, football matches make up the bulk of in-play events but you’ll also find in-play betting markets for tennis, boxing, darts, golf, handball, volleyball, table tennis and many more.

When placing in-play bets, you’ll notice that there is a slight delay from placing your bet to it being confirmed. This is standard with bookmakers and providing nothing happens in the event to affect the odds during this short time, your bet should be confirmed within 5 seconds. Should the odds change while placing your bet, you will be notified on your bet slip and asked if you would like to accept the new odds. This applies to when the odds both drift and shorten.

In-play betting is not available when the markets are suspended. This may occur when something happens in the event which dramatically affects the odds. For example, if a penalty is awarded or a player gets shown a red card. Markets are usually not suspended for long and can be available again within 10-20 seconds.


William Hill offer cash out on any pre-match or in-play single or multiple on selected sports. They have branded the feature as ‘Cash In My Bet’ which is most commonly known imply as ‘cash out’. 

The cash out feature allows you to end your bet early and receive your returns before the event has finished. You’ll receive the predetermined cash out amount immediately regardless of the end result. 

Cash In My Bet is now available on single and multiple Football, Horse Racing, Tennis, Baseball, Basketball, Boxing, Cricket, Darts, Golf and Snooker bets, including In-Play.

To cash in your bet, go to the ‘open bets’ section which can be found via the tab on your bet slip once logged in. Here you’ll see details of all of your open bets. If cash out is available for your bet, the amount will be shown in the blue box underneath the associated open bet. If you’re happy with the cash out amount, simply click on the ‘Cash In’ icon and your bet will be settled immediately with the cash out amount being added to your cash balance.

William Hill also offer a ‘partial cash out’ feature which allows you to cash in a selected amount of your bet. You can adjust the amount you’d like to cash out by moving the slider alongside your open bets. If you partially cash out your bet, the cashed out amount will be instantly added to your available cash balance with the remainder of your bet continuing to run.

Cash out is a popular feature and may come in useful when you’re waiting on just the last leg of your accumulator to come in ut would like a safety net or if the team you bet on are winning but are looking likely to concede. 


William Hill caters for customers all around the world by providing their website in no less than 17 different languages. 

Currently, the William Hill website is available in English, Czech, German, Spanish, French, Polish, Portugese, Romanian, Slovakian, Hungarian, Serbian, Finnish, Austrian, Chinese, Japanese, Geek and Russian.

You can change the language of the William Hill website by simply clicking on the language drop-down in the nav bar and selecting the language of your choice. By doing this, you not only change the language of the website but you will also see changes to how the website is displayed and the events on offer. For example, changing the website to Irish highlights certain sports and events which may appeal more to residents off Ireland such as Gaelic Football and Irish horse racing.

Site Speed

As you’d expect from one of the best online betting sites, there is no issue with speed at William Hill. The site is extremely quick to load and even the more demanding sections of the site such as the casino and games sections load quickly without issues.

Streaming live sports is another area where you might expect some lagging but streams are smooth and of good quality, even with an average internet connection.

We’re confident that the vast majority of users will have no issues with accessing all areas of the William Hill website via desktop, mobile or tablet.

Sports Betting Odds & Markets

William Hill are one of the biggest betting brands in the world and one reason for that is because they offer betting across a huge range of sports and markets.

A sample of the sports on offer at William Hill include:

American Football, Baseball, Basketball, Bowls, Boxing, Cricket, Cycling, Darts, eSports, Football, GAA Football, GAA Hurling, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, Lottery, MMA, Motor Racing, Motorbikes, Politics, Rugby, Snooker, Tennis, TV, UFC, Virtual Betting, Volleyball, Winter Sports + many more.

Football and Horse Racing are the main focus with William Hill offering regular promotions on these sports such as free bets, extra places and money-back offers.

Football also has the most markets for individual events with the most popular matches having 100+ betting markets. These include more common markets such as match winner, correct score, first/last/anytime goalscorer etc but also card betting, individual player betting and a number of boosted combos which you’ll find for most major events.

William Hills odds are competitive and hold up well against other top bookmakers. You shouldn’t be too concerned about taking poor odds when betting at William Hill as they’re not too often far from the best odds in odds comparison services and often better than the majority of bookmakers.

Available Markets

  • Football
  • Hose Racing
  • Tennis
  • Golf
  • Basketball
  • Cricket
  • Baseball
  • Esports
  • Hockey
  • Greyhounds
  • Motor Racing
  • Rugby
  • TV Specials
  • Winter Sports
  • Politics
  • American Football
  • Aussie Rules
  • Badminton
  • Beach Volleyball
  • Bowls
  • Boxing
  • Cycling
  • Darts
  • Futsal
  • GAA Football
  • GAA Hurling
  • Handball
  • Ice Hockey
  • Lotteries
  • Motorbikes
  • Pool
  • Snooker
  • UFC
  • Virtual Sports
  • Volleyball

Additional Information

Available Odds FormatsFractional / Decimal / American
Available Languages17
Best Odds GuaranteedYes


Customers of William Hill can access all sections of the website via any device, including desktop, mobile and tablets. The mobile version of the William Hill website is one of the best out there as it is extremely easy to navigate, fast and contains all of the same markets and features the desktop version has.

The William Hill app is similar to the mobile version of the website but there are advantages of downloading the app. The main advantage with the app is that you are able to receive notifications of special offers such as price boosts, flash odds, free bets and more. Sometimes these offers are only available for a short period of time and so receiving a notification on your phone is extremely effective compared to relying on checking your emails.

Download The App

The William Hill app is available for both iOS and Android devices and can be downloaded for free from the associated app stores.

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Best Odds Guaranteed

Best Odds Guaranteed on UK & Irish Horse Racing & Greyhounds

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The William Hill Best Odds Guaranteed promotion is available on ALL UK & Irish horse and greyhound racing and allows you to not miss out on better odds should the ... Read Review »

18+. win markets only. UK & Irish horse racing & greyhounds, may not be applied to races with non-runners, player/payment method/country restrictions apply. T&C's apply. begambleaware.org