William Hill casino online review

William Hill Review

Bet £10 get £30 in Free Bets

Popular both with those looking for top online casinos and those looking to bet on sports, William Hill remains one of the biggest and most popular brands and we have looked deeper into everything they have to offer us.

Overall rating

There really aren’t many weaknesses in William Hill’s offering online. With some work, they could even have been 5* across the board here which is very rare.

Here’s how we rate each section:

Bonuses & Promotions

Deposit & Withdrawal Speed

Betting Markets

Mobile Experience

Customer Service

Overall Rating

William Hill Pros and Cons

It’s important to note that we would encourage you to focus more on the positives here, as we’re being really picky in noting the cons. There are a lot more upsides to betting with William Hill than downsides, these being the highlights and lowlights we selected:



William Hill

Bet £10 get £30 in Free Bets


William Hill (owned by Caesars Entertainment)





Live Chat





London (central headquarters)


UK Gambling Commission

Mobile App

Yes – for iOS and Android devices

In-Play Console


Live Streaming


Minimum Deposit

Customer Support Types

Contact us, live chat, social media

Overall Experience

Our experience overall in using William Hill’s various platforms was a very pleasant one. The brand makes betting fun, without losing sight of its responsible gambling focus.

Odds are fair, promotions are plentiful for both new and existing customers, live streaming and other modern features are all included and there is a wide range of sports available to bet on.

Wiliam Hill Bonuses

Even the best betting sites have to offer new customers something to tempt them in and William Hill is no different in that regard.

William Hill’s basic new customer bonus is relatively strong, if not versus the very biggest on the market, then at least when pitted against those offered by its main, long-term competitors:

  •       New Customer Offer – William Hill’s ‘Bet £10, Get £50’ deal looks decent on paper. New customers must deposit and then bet £10 at odds of 1/2 (1.50) or greater. Once that has settled, free bet credits are then added.

Both the percentage and the real cash value of this bonus is pretty good in our opinion. Getting £50 in free bets for what at £10 is a fair and standard initial bet and deposit looks relatively generous.

More event-specific new customer bonuses are offered at the time of major events by William Hill, so if you haven’t joined yet keep an eye on them on the eve of things such as the Grand National, the Cheltenham Festival, the World Cup or Royal Ascot.

We could expect a bigger cash bonus from Ladbrokes, in all honesty, as well as more genuine bonuses (rather than promos) for existing customers as well as new ones.
A different bonus may be in operation when there is a stronger time for new membership, such as before and during the Cheltenham Festival or Royal Ascot, the World Cup, or another major sporting event, so always keep an eye out for that.

William Hill Promotions

While casino bonuses are also offered, William Hill is very promotion-rich when it comes to sports too. Much is focused on horse racing, with football being another main area of concentration for the firm.

As with new player bonuses, promos can vary during the year, but a typical run-down of sports betting offers for current players includes:

  •       Acca Club – stake a total of £20 or more with William Hill on accumulators (3+ selections) every week to get a free £5 bet the following Monday.
  •       Acca Freedom – customers can choose to boost the odds of trebles and above, or insure their bets against one result letting them down from 5+ selections. Money back is offered as a free bet up to £20.
  •       10% Back Off In-Play Bets – bet live, in-play on tennis or cricket matches and if you lose, you get 10% of your net losses back as a free bet up to £100.
  •       Pick Your Places – set more each-way places in UK and Irish horse races.
  •       Lengthen Your Odds – essentially a traditional ‘odds boost’, this promo works for all UK and Irish horse races. Price boosts are available from 10am every day.
  •       Bet Boost – customers can get one bet boost to use every day on horse racing or greyhounds. Stakes are capped at £20. Boosts are advertised in the racing and greyhounds pages.
  •       Best Odds Guaranteed – BOG is employed by William Hill. Take the current price on your horse in any UK or Irish race, and if it wins at a bigger starting price, you will be paid out at the better odds.
  •       Fair Play – although it remains a little muddy as to when this policy will be used, William Hill states they will refund horse racing bets as ‘non-runners’ if it’s obvious that you have not had a fair run for your money, i.e., when a horse refuses at the start.

All too often, there simply has to be a catch. This is a long list of typical promotions compared with other major sites and we love that. However, William Hill makes sure to mention that they “expect” customers to be “fair”.

If they spot a pattern of you always using the minimum stakes, which may be all you can afford to bet, or always at the minimum odds which is surely your right, they may take away your ability to take part in these promotions and that’s a very disappointing policy.

We’re not sure how often this has been employed, but we stick to the simple rule here that if William Hill don’t want some customers to take advantage of their promotions, they simply shouldn’t offer them.

William Hill Deposits and Withdrawals

William Hill reviews its banking options regularly to make sure all new methods are offered, and they have what seems to be a never-ending list of available payment methods.

There are no fees for any deposit methods on the site, and all deposit methods are instant other than Bank Transfer which could take up to five days.

Debit cards such as Visa, MasterCard, Maestro have a £5 minimum and a £99,000 maximum, while eWallets come with a £10 minimum with maximums set at £5,500 for PayPal, £80,000 for Skrill and £30,000 for Neteller.

Other options include Paysafecard, EntroPay, GiroPay, TrustPay and more with the only things missing to our eye looking to the future being Apple Pay and Google Pay.

Withdrawals via Visa take under 4 hours, Mastercard and Maestro can take 1-3 business days though it’s usually at the lower end of that scale, with eWallets taking inside of a day too. Limits have to be discussed with William Hill’s customer service team and may depend on your choice of payment method.

William Hill Betting Markets

More than 30 individual sports and events are listed on the William Hill site. Some of those have reasonable sub-markets, especially the obvious sports such as football and horse racing, with prices being largely fair across the board.

What we did notice is that, with their focus on horse racing, William Hill is always first to show betting odds for races as soon as final runners are declared, often fully two days in advance of the race.

On William Hill’s site you’ll find:

American football, baseball, basketball, boxing, cricket, cycling, darts, eSports, football, futsal, GAA football, GAA hurling, golf, greyhound racing, handball, horse racing, ice hockey, motor racing, politics, pool, rugby league, rugby union, snooker, table tennis, tennis, UFC, virtual sports, volleyball and water polo.


Many of these markets go deeper than simply offering win odds, with dozens of markets offered up for major football games and many side bets being allowed on horse racing, tennis, cricket, rugby and more.

William Hill Trust and Security

William Hill, like all major British-based bookmaking sites, is fully licenced by the Gambling Commission. This automatically makes it one of the most regulated betting platforms around. For international customers, they also hold a licence with the renowned Gibraltar Gambling Commission too.

One of the things they genuinely concentrate on is responsible gambling. William Hill customers can set their own controls to limit their gambling if they so wish. Deposit and bet limits can be enforced, along with product blocking session time reminders, self-exclusion, time outs and other tools.

Information is given in terms of identifying the signs of problematic gambling, parental tools are available to control underage gambling on shared devices and there are links to several charities and organisations who offer support when it comes to gambling-related harm.

The privacy policy is also comprehensive. Full SSL encryption is employed, meaning all personal and financial customer data is kept secure, and you can even find full details of how William Hill uses this information.


No major incidents have been reported recently regarding William Hill’s security and, as we would fully expect, they appear to be a very trustworthy bookmaker both in terms of their online activity and also how they operate their still burgeoning retail shops.

William Hill Customer Service

This was a key area of concern when we undertook our William Hill review and it’s fair to say we were delighted with what we found.

William Hill has a comprehensive help section on their website, with answers given to all the usual betting and banking-related questions.

While this is very user-friendly, there are always times when as a player you need to get in touch on a more personal level and as long as you want to keep this online, you will never struggle.

Direct email and telephone contact is no longer offered. That said, we really did approach this from the point of view of someone who bets, and therefore gets in touch, online. So, we didn’t want to mark them down too much for this with social media and live chat options offered, the firm is easy to get hold of.

Much more to the point; customer service is offered 24 hours a day, which is not always the case with major bookmakers, and all queries are answered very well by a knowledgeable team of staff and in good time.

The typical response time on social media, i.e., messaging on Twitter or Facebook is a couple of hours, but the live chat system is pretty much instant and we found no issues.


Although this has not been confirmed by the company, it’s entirely possible that the countrywide staff shortages caused during 2020’s infamous situation are responsible for William Hill not manning phones, so it remains possible they will reintroduce this as a way to get in touch in the future.

William Hill Extra Features

Given that many extra sports betting features are built centrally by software developers, there is no excuse for large profit-making brands not to offer them. William Hill does indeed just about make the cut when it comes to providing the sort of features that we want to see on a sports betting platform:

Bet Builder offer

Cash Out Facility

you can cash out on live bets at William Hill, as long as an offer is listed on your bet. You can claim the amount offered with one click, essentially cutting your losses on a bet you think is losing or locking in a profit before the event is over on bets that are doing well.

Best Odds guaranteed

In-Play Betting

live betting is offered on a number of different sports at William Hill. Odds remain fair and are pretty standard for the industry, remaining relevant up to the second on sports such as football, tennis, snooker, rugby, cricket, horse racing and more.

Cash out

Cash Out Facility

as long as a cash-out is available on your particular selection, you can do it in a second just by hitting the Cash Out button. This is a great way to either guarantee a profit before the end of an event if your selection is doing well or to cut some losses if you now feel your selection is about to lose.

Live Streaming

within the ‘In-Play’ section you can choose to look for streamed events only. On a day-to-day basis this will concentrate heavily on tennis, also football, while horse racing is shown every day. A £1 bet will be needed to watch races. You can listen to William Hill Radio for free, even if you are on the Racing Post app, simply switch your preferred bookmaker to Hills and listen to every race live.

Apps and Mobile Betting

a William Hill sports betting app is available – details below.

William Hill Mobile Experience

William Hill’s mobile website pretty much mirrors the desktop version. It behaves every bit as well, and as fast, with no discernible faults coming when specifically using it via iOS or Android.

All promotions, bonuses, banking and contact options are available via mobile as are all betting markets, in-play options and live streaming.

If you want the same experience but with a faster login, you can download the William Hill app for all iOS and Android smartphones and tablets.

We found the free app to be one of the best we’ve ever seen. Skipping between pages and markets is a doddle, it’s speedy, comprehensive and very intuitive too.

The layout is perfect so nothing is too difficult to find when you are betting on the go or in a hurry, with all features included meaning you miss nothing by not using the website(s). The #BuildYourOdds option remains, as does live streaming, which is still shown in very quality as long as your connection remains good.


In completing these reviews, we really aren’t asking the world for bookmakers to achieve 5/5 in most sections.

True, we’d love to see lots of 100% matched deposit bonuses of £100 and more, completely free live streaming and telephones manned 24/7. We also know however that all of that comes at a cost, usually in terms of offering good promotions or solid everyday betting odds and so it’s not realistic.

In William Hill’s case, they couldn’t have done very much more. In a competitive environment full of new boys with plenty of big backing, it would be easy to lose your place as an online bookmaker.

People love change, especially when it’s accompanied by clever marketing, but there is a reason William Hill have been placed in the upper echelons of this business for decades, why they are there today and why they will be there for some time to come.

With a phone and email address made available to those who aren’t savvy when it comes to live chat and social media, and without the perceived threat listed of taking away promotion privileges to those they deem to be using them unfairly yet within their rules, William Hill probably wouldn’t have missed a point here.

One of the oldest and best-known brands for decades remains one we can strongly recommend today.


Yes. William Hill holds licences in Gibraltar and in mainland UK, enabling it to operate online and in retail stores. They are fully regulated.

All major sports are covered; football, horse racing, rugby, tennis, cricket and more. Around 30 individual sports are advertised.

The main provider of William Hill’s slot games is Playtech, though they also work with WGS Technology, NetEnt and Microgaming among others.

William Hill offers new customers £50 free for placing an initial £10 bet. They also have a list of ongoing promotions for existing customers.

William Hill is fully licenced by the Gambling Commission in the UK, as well as by the Gibraltar Gambling Commission.

Customer service is excellent at William Hill and is offered 24 hours a day via social media and live chat.

You can deposit between £5 and £99,000 at William Hill. Deposit amounts differ depending on your choice of banking method.

You can withdraw as little as £5 with William Hill.

Most withdrawals are handled within a day.

There is a VIP loyalty programme, only available for casino players.

Yes, for both iOS and Android-powered devices.

Yes. Many sports are available to bet on live, including horse racing, football, tennis and more.

Yes. Horse racing will cost watchers a £1 bet minimum per race. Other sports shown live include football and tennis.